A Trademark generally refers to a “brand” or
“logo”. Trademark registration can also
be obtained for a business name, distinctive catch phrases, taglines or
captions.
Properly used and promoted, a
Trademark may become the most valuable asset of a business. Trademarks such as
Coca Cola, HP, Canon, Nike and Adidas serve as an indication of origin of the
goods as well as an indication of quality. It is also essential to obtain
trademark registration for the business name/trade name under the TrademarksAct. Registration of a company or business name under the Companies Act does
not in itself give protection against others who might commence using identical
or similar marks.
Below are
the major Advantages of Trademark registration:
In
regards to the trademark symbols being used like “TM” (trademark), “SM”
(service mark) or “®”, they have different uses.
The “TM” and “SM” can be used to claim the ownership of a product or service
even without registration with the USPTO. The registration symbol “®” can only
be used after the trademark is registered successfully to the USPTO.
Besides,
trademark owner also has some other important advantages. Most importantly, it
will help the owner protect their mark from being used by competitors, even
when that is a similar mark to the mark registered. The USPTO also states that
if there is any party trying to use the trademark, the owner can take legal
actions against that party in federal court and claim charges depending on the
situation.
Once
a company has the trademark ownership, it will have the exclusive right to use
it nationwide and for all the products that are listed in the registration. In
addition, the mark will be listed in the USPTO’s online databases and if there
is any similar mark to the registered mark for related products, the new
registration will be refused. Mark Trademan also said in the Trademark
Information Network’s video podcast that trademark can last forever as long as
it is being used, products are still being manufactured and sold on the market.
CoinproBiz Solutions has
been established to provide exclusive services in the field of CompanyRegistration, Intellectual Property Rights, Trademarking, Copyright Registration
and allied services, with the help of specialized and experienced professionals
from varied backgrounds such as Company Secretaries, Chartered Accountants,
Corporate Lawyers and Business Professionals. We are dedicated to provide the
best recommendations and execution for leading, middle market and emerging
growth companies to promote their business.
In today’s fiercely competitive
marketplace, Intellectual Property Law ensures that your business’ artistic rights are
registered with and granted by the appropriate government agencies to protect
investment in names, symbols and other representations used to identify your
products and services.
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